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Founded in 2019 and publicly launched in 2021, Roubaix is an accessory brand focused on providing customers an opportunity to show passion for their university with elegance and style. Product colors focus on southern schools in the states of Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Texas.
The company's mission is to create exquisite pieces from sustainably sourced alligator as part of a Louisiana wetlands conservation effort. The company's founder, Meaghan Rubey, is a licensed fur dealer in Louisiana and directly sources approximately 300 alligators each year. Roubaix skins are exclusively tanned at American Tanning & Leather, based in Griffin, Georgia, a luxury tannery that has been a vital part of conservation efforts since 1923. This tanning process takes approximately 6 months. Roubaix's products are subsequently hand-made in Florida by experienced craftsmen using Italian tools dating back to the mid 1950's in a one of a kind US factory.
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